Your Pleasure, Our Purpose
Familiar is a women-founded, mom-run sexual wellness brand reimagining intimacy as a space of beautiful complexity. It’s a place of polarities where sex can be delicate AND powerful, grounding AND out-of-body, vulnerable AND freeing. Our mission is to make this space feel more approachable, more nuanced, and more individualized.Our tools are designed with deep intention.
They are made to invite users to surrender to their own pleasure, on their own terms. They're not about performance. They’re about exploration. About reconnecting with ourselves in a world that too often teaches us to disconnect. We believe that pleasure can be healing. That intimacy is personal. That curiosity is powerful. And that everyone deserves a safe space to explore what feels good to them.
We’re a new brand, just getting off the ground, building this company from conversations at our kitchen tables during playdates and nap-time brainstorms. We aren’t sex experts telling you what you need to do. We’re moms, partners, and friends navigating our own journeys with sex, intimacy, and self-love. And that’s what makesFamiliar... familiar. We’re not here to tell people what pleasure should be. We’re here to support you as you explore that for yourself. You are your own expert on your body and your pleasure.
Familiar is just getting started. But the response from our community already reminds us why this work matters. This is about more than products. It’s to help people feel safe in their bodies again. To rewrite personal narratives around our bodies, pleasure, and self-worth. To make the unfamiliar, Familiar.