Hi! I’m Lou, co-founder of Familiar

I’m queer, chronically ill, and I'm a big fan of pleasure!

I believe pleasure is for everyone—without shame, judgment, or limits. Familiar was born out of my journey to reconnect with my body in 2020, when sex felt out of reach. Through pelvic floor physical therapy and self-discovery, I embraced the idea that intimacy—whether with myself or a partner—can be healing, empowering, and deeply fun.

As a queer-founded brand, Familiar celebrates every body and every desire. We’re here to help you explore, connect, and feel at home in your skin. Let’s make pleasure familiar.

Ever Felt Lost In Your Own Body?

Times of stress, relationship issues, health concerns, childbirth, so many things can take us out of ourselves but at Familiar we’re here to help you get back in touch with who you are. Inspired by the vastness of space, our line of sex toys is here to promote self exploration that will have you in another world.  We’re all made of our own unique mixture of stardust and we’re here to celebrate that. Whether you like penetration or external stimulation, solo play or a partner romp, Familiar has you covered.

If you or someone you love is struggling with sex addiction, reach out for help by calling 1-800-662-4357